Award-winning Automotive User Experience Design

I help innovation teams and mobility startups design user experiences that reduce driver distraction, win media attention, and drive business growth.

I help innovation teams and mobility startups turn complex ideas into demo-ready prototypes – fast.

The Prototype Accelerator™
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UX is now the cornerstone of modern driving experiences.

With increasing capabilities of cars, customer expectations for intuitive, personalised, and connected user experiences are set by tech giants. Users expect digital experiences that are at least up-to-par with their favourite digital devices.

Design Strategy + UX

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Benchmarking

Creative Direction + UI

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Benchmarking

The challenges of new mobility:

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How can we unlock new monetisation streams beyond the initial car sales?
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How can we deliver innovative, seamless, and connected mobility experiences that consistently delight users?
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How can we design experiences that support the transition to connected, electric and autonomous vehicles?
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How can we achieve all that while still being compliant with safety standards and new regulatory requirements?

> 10 million

drivers enjoy my designs in their vehicles every day.

6

different countries in which I helped my clients design their experiences.

> $250 million

annual after-sales revenue enabled.
Winner of the A' Design Award 2024
Spokesperson of the GermanUPA for Automotive Systems

Reduce risk to fail.
Win media attention.
Get stakeholder buy-in.

I've helped leading automotive innovation teams and mobility startups design future-proof mobility user experiences.
BMW
Emergency HMI
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Porsche
Companion App
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MAN
Electric Truck HMI
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NDA
EV Hypercar HMI
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Ciao & Guten Tag! 👋

I'm Felice Fortino, Design Strategist & Creative Director specialising in future mobility.
For close to a decade, I’ve helped leading automakers, tech suppliers, and mobility startups turn ambitious concepts into real, demo-ready mobility experiences. My work has been featured at global auto shows and industry magazines, and trusted by teams building everything from concept vehicles to connected car services.
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I combine deep UX/HMI design expertise with high-speed prototyping and system thinking, ideal for fast-moving teams who need clarity, creativity, and results under pressure.
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Ways to collaborate

Whether you want to build completely new mobility user experiences or drastically improve existing ones – I will lead the way for you.

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The Prototype Accelerator™

My tried and tested approach to turn complex ideas, concepts, or product visions into demo-ready prototypes in 4 weeks or less.

The Prototype Accelerator™ was specifically designed for innovation teams and mobility startups with a tight deadline and a big vision to gain momentum and stakeholder approval fast.
Learn More
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Car companion apps

Car companion apps extend the vehicle experience beyond the dashboard, providing users with seamless control and information access. I design mobile applications that complement in-vehicle interfaces, offering features such as remote vehicle monitoring, trip planning, and personalised settings management. These apps prioritise user convenience and strengthen the connection between drivers and their vehicles.

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Consulting & Workshops

Get relevant expert input on design strategy, HMI compliance, or creative direction.

Delivered as high-impact workshops or ongoing advisory.
Book a Call
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Public Speaking

Keynotes and panels on the future of Automotive UX, creative technology, and mobility.

Available for conferences, internal summits, and client events.
Book a Call
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Production HMI & instrument cluster

My award-winning production HMI and instrument cluster designs blend aesthetics with functionality, creating intuitive and engaging driver interfaces. I craft fully customisable solutions that seamlessly integrate with your vehicle's systems and brand identity. My designs prioritise clarity, ease of use, and driver safety, ensuring that critical information is always accessible at a glance.

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Concept cars & mobility visions

I help you bring your boldest automotive visions to life through concept cars and mobility visions. I create forward-thinking designs that showcase future technologies and user experiences. These concepts serve as powerful tools for brand positioning, market testing, and inspiring innovation within your organisation.

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ADAS & autonomous driving

My ADAS and autonomous driving interfaces are designed to build trust and enhance the user experience in advanced vehicle systems. I create intuitive visualisations and interactions that clearly communicate the vehicle's capabilities, status, and intentions. My designs focus on maintaining driver awareness and facilitating smooth transitions between different levels of autonomy.

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Scalable design systems

I develop and maintain comprehensive, scalable design systems that ensure consistency across your entire product line. These systems include reusable components, design patterns, assets and guidelines that can be easily adapted to different vehicle models and screen sizes. This approach streamlines your development process, reduces costs, and maintains a cohesive brand experience across your fleet.

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Connected car features

Connected car features enhance the driving experience by seamlessly integrating vehicles with users' digital lives. I design intuitive interfaces for features such as real-time navigation, remote vehicle control, and personalised in-car entertainment. My solutions prioritise data security and user privacy while delivering a seamless, connected experience both inside and outside the vehicle.

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Features on-demand

I design flexible, user-centric interfaces for features-on-demand services, allowing customers to easily discover, activate, and manage optional vehicle capabilities. My solutions create engaging user experiences that drive feature adoption and provide new revenue streams for automakers. I focus on creating intuitive purchasing and activation flows that enhance the overall ownership experience.

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Blitzschnelle Innovation

Neue Produkte und Features schneller entwickeln und auf den Markt bringen.

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Sichere Planbarkeit

Vertrauen in UX-Entscheidungen durch echte getestete Daten.

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Effiziente Methoden

Schnellere Entwicklung von neuen Features durch effiziente Prozesse.

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Automatische Skalierbarkeit

Das Unternehmen bewegt sich agil, innovativ und immer nah am User.

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Endlich Klarheit

Das Unternehmen ist von verwirrenden Methoden befreit.

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Klare Transparenz

Dein Team hat einen Innovation-Expert, der Roadblocks aus dem Weg räumt.

FAQs

What companies do you generally work with?
I specialised in working with OEMs, suppliers, technology providers, and startups in the automotive and mobility industry. I also frequently collaborate with creative agencies that are looking for a highly specialised automotive industry expert.
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Do you work with a team?
If the project scope requires it, you will benefit from my flexible and scalable network of highly specialised industry experts that we can adjust based on the scope of the project. You already have your own team? All the better! I'm always happy to integrate with and support an existing team.
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Can you work onsite?
I'm a big proponent of combining both remote and onsite work! I enjoy it very much to frequently visit clients in their locations and if the project requires it, I am open to come work onsite even for a longer period of time. As EU-citizen I can accommodate onsite work within the EU directly. Global onsite work outside the EU is also possible through a business trip visa.
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What software tools do you use?
The tool-landscape is constantly evolving. While I'm not tied to specific tools, I do have a favourite set of tools that I like to use in every project. My main tools include:
- Miro for whiteboard collaboration
- Figma for interface designs and basic prototyping
- Protopie for advanced prototyping
- Blender for 3D modelling and rendering
- Rive for motion design
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How long does the collaboration go?
Flexibility is the keyword here. I make a point of adjusting to your projects and processes to your specific needs and requirements. I'm happy to work with clients for as long as possible, of course, but the decision is yours.
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Can we start with a test project?
Absolutely. In fact, it makes a lot of sense. With a test project, we can see if the harmony is right and if we can achieve strong long-term results for your ambitions.
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The Prototype Accelerator™

From vague idea to demo-ready prototype in 4 weeks or less.
For innovation teams and mobility startups with a tight deadline and big vision.
Learn More
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Made with 🤍 in the automotive capital Stuttgart, Germany.
Data UseImprint
If you are interested in finding out how we might work together, you have come to the right place. Share some details and I will be in touch.
Note: The Prototype Accelerator™ is limited to a few spots per month and could already be fully booked for this month.
client logo Huaweiclient logo Volkswagenclient logo Tataclient logo BMWclient logo MANclient logo Porscheclient logo IBM
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