Award-Winning
UX/UI Designer &
Creative Technologist

I help innovation teams and mobility startups design user experiences that reduce driver distraction, win media attention, and drive business growth.

For product & innovation teams that need to move fast.

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> 10 million

drivers enjoy my designs in their vehicles every day.

6

different countries in which I helped my clients design their experiences.

> $250 million

annual after-sales revenue enabled.
Winner of the A' Design Award 2024 for Interaction Design
Spokesperson of the GermanUPA for Automotive UX/UI

Design That Drives Innovation

I've helped leading innovation teams and tech startups design future-proof user experiences.
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BMW
In-Car Emergency Assistant
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Porsche
Car Companion App Vision
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Tata Motors
In-Car 3D Visualisations
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MAN
Electric Truck Concept HMI
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NDA
EV Concept Hypercar HMI
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Ciao & Guten Tag! 👋

I'm Felice Fortino, UX/UI Designer & Creative Technologist specialising in human-machine interfaces across automotive, aerospace, marine, defence, and connected tech.
For close to a decade, I’ve partnered with leading automakers, engineering suppliers, and tech startups to turn ambitious concepts into real, production-ready user experiences. My work has been featured at global industry events and magazines, and trusted by innovation teams building everything from concept vehicles to connected services and embedded interfaces.
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I combine deep UX/UI/HMI design expertise with high-speed prototyping and system thinking, ideal for fast-moving teams who need clarity, creativity, and results fast.
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Ways to collaborate

Specialised design and prototyping support for innovation teams across mobility, tech, and beyond.

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Car companion apps

Car companion apps extend the vehicle experience beyond the dashboard, providing users with seamless control and information access. I design mobile applications that complement in-vehicle interfaces, offering features such as remote vehicle monitoring, trip planning, and personalised settings management. These apps prioritise user convenience and strengthen the connection between drivers and their vehicles.

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Hands-On Design & Consulting

Whether you need concept development, UX/UI design, or rapid prototyping, I support teams with high-impact, execution-focused collaboration. I bring deep industry experience and systems thinking to help you solve complex design challenges from early idea to production-ready interface.

Engage me as an embedded designer, external consultant, or creative partner, tailored to your workflow and project needs.
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Public Speaking & Panels

I speak on topics at the intersection of design, technology, and human experience in mobility and beyond. From keynotes to expert panels, I bring thought-provoking insights grounded in real-world design practice and emerging industry trends.

Ideal for conferences, innovation workshops, and internal events looking to inspire bold thinking and future-ready design approaches.
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Production HMI & instrument cluster

My award-winning production HMI and instrument cluster designs blend aesthetics with functionality, creating intuitive and engaging driver interfaces. I craft fully customisable solutions that seamlessly integrate with your vehicle's systems and brand identity. My designs prioritise clarity, ease of use, and driver safety, ensuring that critical information is always accessible at a glance.

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Concept cars & mobility visions

I help you bring your boldest automotive visions to life through concept cars and mobility visions. I create forward-thinking designs that showcase future technologies and user experiences. These concepts serve as powerful tools for brand positioning, market testing, and inspiring innovation within your organisation.

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ADAS & autonomous driving

My ADAS and autonomous driving interfaces are designed to build trust and enhance the user experience in advanced vehicle systems. I create intuitive visualisations and interactions that clearly communicate the vehicle's capabilities, status, and intentions. My designs focus on maintaining driver awareness and facilitating smooth transitions between different levels of autonomy.

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Scalable design systems

I develop and maintain comprehensive, scalable design systems that ensure consistency across your entire product line. These systems include reusable components, design patterns, assets and guidelines that can be easily adapted to different vehicle models and screen sizes. This approach streamlines your development process, reduces costs, and maintains a cohesive brand experience across your fleet.

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Connected car features

Connected car features enhance the driving experience by seamlessly integrating vehicles with users' digital lives. I design intuitive interfaces for features such as real-time navigation, remote vehicle control, and personalised in-car entertainment. My solutions prioritise data security and user privacy while delivering a seamless, connected experience both inside and outside the vehicle.

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Features on-demand

I design flexible, user-centric interfaces for features-on-demand services, allowing customers to easily discover, activate, and manage optional vehicle capabilities. My solutions create engaging user experiences that drive feature adoption and provide new revenue streams for automakers. I focus on creating intuitive purchasing and activation flows that enhance the overall ownership experience.

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Blitzschnelle Innovation

Neue Produkte und Features schneller entwickeln und auf den Markt bringen.

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Sichere Planbarkeit

Vertrauen in UX-Entscheidungen durch echte getestete Daten.

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Effiziente Methoden

Schnellere Entwicklung von neuen Features durch effiziente Prozesse.

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Automatische Skalierbarkeit

Das Unternehmen bewegt sich agil, innovativ und immer nah am User.

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Endlich Klarheit

Das Unternehmen ist von verwirrenden Methoden befreit.

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Klare Transparenz

Dein Team hat einen Innovation-Expert, der Roadblocks aus dem Weg räumt.
Automotive & Mobilty
Aerospace & Aviation
Marine & Yachting
Defence & Security
Tech & IoT
A car user interface
Designing intuitive, future-proof HMI and UX systems that bridge physical and digital for concept vehicles, production cars, and connected services.
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An airplane user interface
Simplifying complexity in cockpit interfaces, passenger systems, and crew tools to improve safety, situational awareness, and mission confidence.
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A yacht user interface
Designing seamless user experiences for onboard systems blending luxury, functionality, and aesthetic coherence for high-end marine environments.
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A drone user interface
Designing human-centred systems for high-stakes operations where situational clarity, speed, and trust in the interface are mission-critical.
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An embedded user interface
Transforming advanced technology into usable, desirable interfaces whether it’s smart devices, platforms, or embedded systems across industries.
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FAQs

What companies do you generally work with?
I specialise in working with OEMs, suppliers, technology providers, and startups in automotive, aerospace, marine, defence, and tech. I also frequently collaborate with creative agencies that are looking for a highly specialised industry expert.
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Do you work with a team?
If the project scope requires it, you will benefit from my flexible and scalable network of highly specialised industry experts that we can adjust based on the scope of the project. You already have your own team? All the better! I'm always happy to integrate with and support an existing team.
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Can you work onsite?
I'm a big proponent of combining both remote and onsite work! I enjoy it very much to frequently visit clients in their locations and if the project requires it, I am open to come work onsite even for a longer period of time. As EU-citizen I can accommodate onsite work within the EU directly. Global onsite work outside the EU is also possible through a business trip visa.
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What software tools do you use?
The tool-landscape is constantly evolving. While I'm not tied to specific tools, I do have a favourite set of tools that I like to use in every project. My main tools include:
- Miro for whiteboard collaboration
- Figma for interface designs and basic prototyping
- Protopie for advanced prototyping
- Blender for 3D modelling and rendering
- Unreal Engine for real-time rendering
- Rive for motion design
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How long does the collaboration go?
Flexibility is the keyword here. I make a point of adjusting to your projects and processes to your specific needs and requirements. I'm happy to work with clients for as long as possible, of course, but the decision is yours.
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Can we start with a test project?
Absolutely. In fact, it makes a lot of sense. With a test project, we can see if the harmony is right and if we can achieve strong long-term results for your ambitions.
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Made with 🤍 in the automotive capital Stuttgart, Germany.
Data UseTerms of Use
If you are interested in finding out how we might work together, you have come to the right place.

Please share some details and I will be in touch.
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