Felice Fortino

Holistic design services

For automotive OEMs & suppliers

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Schleichende Innovation

Die Entwicklung neuer Produkte und Features dauert viel zu lange.

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Keine Planbarkeit

Mit jedem Launch hoffen, dass User die neuen Features mögen.

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Ausgelastete Ressourcen

Keine internen Ressourcen für die Innovation von Produkten.

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Keine Skalierbarkeit

Kein internes Wissen über die effizientesten agilen Methoden.

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Fehlende Klarheit

Verwirrende Methoden bringen keine nachhaltigen Ergebnisse.

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Keine Transparenz

Durch komplexe Strukturen arbeiten Teams aneinander vorbei.

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In-vehicle user interface design evaluation

I make sure your interfaces are intuitive, safe, and effective. I conduct thorough assessments of your existing or proposed designs, analysing factors such as usability, visual clarity, and driver distraction. The evaluation provides actionable insights and recommendations to optimise your interfaces for the unique challenges of automotive environments.

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User research & trend analysis

I dive deep into user behaviors, preferences, and emerging trends in automotive UX. Through a combination of surveys, interviews, and observational studies, I gather valuable data to inform your design decisions. The trend analysis keeps you ahead of the curve, identifying upcoming technologies and user expectations that will shape the future of in-vehicle experiences.

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Rapid prototyping & concept validation

My rapid prototyping service accelerates your design process, allowing you to quickly test and refine ideas. I create interactive mockups and functional prototypes to bring your concepts to life, enabling early user testing and stakeholder feedback. This iterative approach helps validate your ideas early, reducing development costs and ensuring your final product meets user needs.

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3D visualisation & interaction simulations

I bring your automotive interfaces to life with high-fidelity 3D visualisations and interactive simulations. I create immersive digital experiences that accurately represent data and environment, allowing for detailed evaluation and refinement. These simulations provide a powerful tool for internal reviews, user testing, and stakeholder presentations.

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Emerging technologies assessment

Stay at the forefront of automotive innovation with my emerging technologies assessment service. I evaluate cutting-edge technologies such as augmented reality displays, voice interfaces, and haptic feedback systems for their potential impact on in-vehicle UX. These insights help you make informed decisions about which technologies to adopt and how to integrate them effectively.

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Human Factors & ergonomics considerations

I ensure your in-vehicle interfaces are not just visually appealing, but also ergonomically sound and safe to use while driving. I apply principles of human factors engineering to optimise the placement, size, and interaction methods of your interface elements. This approach minimises driver distraction and maximises usability across diverse user populations.

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HMI engineering & development (partnership with Andersen Labs)

Through my partnership with Andersen Labs, we offer comprehensive HMI engineering and development services. We translate UX designs into fully functional, production-ready systems, ensuring seamless integration with vehicle hardware and software. Our collaborative approach combines UX expertise with technical proficiency to deliver robust, user-centered HMI solutions.

One central UX/HMI design partner

For all digital products along the automotive ecosystem

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Production HMI & instrument cluster

My award-winning production HMI and instrument cluster designs blend aesthetics with functionality, creating intuitive and engaging driver interfaces. I develop fully customisable solutions that seamlessly integrate with your vehicle's systems and brand identity. My designs prioritise clarity, ease of use, and driver safety, ensuring that critical information is always accessible at a glance.

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Concept cars & mobility visions

I help you bring your boldest automotive visions to life through concept cars and mobility visions. I create forward-thinking designs that showcase future technologies and user experiences. These concepts serve as powerful tools for brand positioning, market testing, and inspiring innovation within your organisation.

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ADAS & autonomous driving

My ADAS and autonomous driving interfaces are designed to build trust and enhance the user experience in advanced vehicle systems. I create intuitive visualisations and interactions that clearly communicate the vehicle's capabilities, status, and intentions. My designs focus on maintaining driver awareness and facilitating smooth transitions between different levels of autonomy.

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Scalable design systems

I develop and maintain comprehensive, scalable design systems that ensure consistency across your entire product line. These systems include reusable components, design patterns, assets and guidelines that can be easily adapted to different vehicle models and screen sizes. This approach streamlines your development process, reduces costs, and maintains a cohesive brand experience across your fleet.

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Connected car features

Connected car features enhance the driving experience by seamlessly integrating vehicles with users' digital lives. I design intuitive interfaces for features such as real-time navigation, remote vehicle control, and personalised in-car entertainment. My solutions prioritise data security and user privacy while delivering a seamless, connected experience both inside and outside the vehicle.

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Features on-demand

I design flexible, user-centric interfaces for features-on-demand services, allowing customers to easily discover, activate, and manage optional vehicle capabilities. My solutions create engaging user experiences that drive feature adoption and provide new revenue streams for automakers. I focus on creating intuitive purchasing and activation flows that enhance the overall ownership experience.

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Car companion apps

Car companion apps extend the vehicle experience beyond the dashboard, providing users with seamless control and information access. I design mobile applications that complement in-vehicle interfaces, offering features such as remote vehicle monitoring, trip planning, and personalised settings management. These apps prioritise user convenience and strengthen the connection between drivers and their vehicles.

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Blitzschnelle Innovation

Neue Produkte und Features schneller entwickeln und auf den Markt bringen.

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Sichere Planbarkeit

Vertrauen in UX-Entscheidungen durch echte getestete Daten.

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Effiziente Methoden

Schnellere Entwicklung von neuen Features durch effiziente Prozesse.

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Automatische Skalierbarkeit

Das Unternehmen bewegt sich agil, innovativ und immer nah am User.

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Endlich Klarheit

Das Unternehmen ist von verwirrenden Methoden befreit.

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Klare Transparenz

Dein Team hat einen Innovation-Expert, der Roadblocks aus dem Weg räumt.

FAQs

When will I see first results?

My service is characterized by one thing above all: Speed. That is my USP. My innovation method is designed to test a new product or feature within a short period of time and validate or reject the Proof of Concept. So after a quick and intensive design sprint you already have interactive prototypes and clear data on PoC.

Do you work with a team?

Here you can benefit from my flexible and scalable network of highly specialised industry experts that we can adjust based on the scope of the project. You already have your own team? All the better! I am always happy to integrate with and support an existing team.

How long does the collaboration last?

Here, too, flexibility is at the top of the list. I make a point of adjusting to your projects and processes. I am happy to work with clients for as long as possible, of course, but the decision is yours.

Can we start with a test project?

Absolutely! In fact, it makes a lot of sense. With a test project, we can see if the harmony is right and if we can achieve strong long-term results for your business.

Award-Winning Mobility Experiences

Specialised UX Designer for the Automotive Industry ⚡️