Automotive UX/HMI Bootcamp™

I help innovation teams and mobility startups design user experiences that reduce driver distraction, win media attention, and drive business growth.

The straightest path for aspiring UX/UI Designers to master
their design skills and get a job in the automotive industry.

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UX is now the cornerstone of modern driving experiences.

With increasing capabilities of cars, customer expectations for intuitive, personalised, and connected user experiences are set by tech giants. Users expect digital experiences that are at least up-to-par with their favourite digital devices.

Design Strategy + UX

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Benchmarking

Creative Direction + UI

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Benchmarking

The challenges of new mobility:

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How can we unlock new monetisation streams beyond the initial car sales?
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How can we deliver innovative, seamless, and connected mobility experiences that consistently delight users?
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How can we design experiences that support the transition to connected, electric and autonomous vehicles?
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How can we achieve all that while still being compliant with safety standards and new regulatory requirements?

The first complete course to master automotive UX/HMI design.

The Automotive UX/HMI Bootcamp™ was specifically developed for aspiring UX/UI Designers to learn the ins-and-outs of the automotive industry, build confidence in your design skills, and ultimately land a job in automotive.
This bootcamp is right for you if:
✕ You don’t know what it takes to stand out as a designer in a sea of applications.
✕ You lack knowledge about the skills and workflow to effectively design automotive experiences.
✕ You’re passionate about being a UX/UI Designer in the automotive industry, but you don’t know how.
✕ You’re interested in various design fields, but you’re not sure which one is the right path for you and your strengths.
✕ The automotive industry feels like a closed ecosystem to you and you struggle to figure out how to get your foot in the door.
✕ You’ve studied in a different field or haven’t studied at all and wonder if you can still work in the automotive industry (spoiler: you can).

Ciao & Guten Tag! 👋

I'm Felice Fortino, Design Strategist & Creative Director specialising in future mobility.
For close to a decade, I’ve helped leading automakers, tech suppliers, and mobility startups turn ambitious concepts into real, demo-ready mobility experiences. My work has been featured at global auto shows and industry magazines, and trusted by teams building everything from concept vehicles to connected car services.
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→ Spokesperson of the German UPA for automotive systems.
→ Winner of the A’ Design Award for automotive interaction design.
→ Worked with the greatest automotive companies across the globe.
→ Still active as an idependent consultant for automotive companies.
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Including guest lessons from industry experts

profile picture of guest mentor Carsten Gerdes-Götz
Carsten Gerdes-Götz
Director HMI
Monotype
profile picture of guest mentor John LePore
John LePore
Co-Founder
Blackbox Infinite
profile picture of guest mentor Damini Kokardekar
Damini Kokardekar
Lead UX Designer
INITIA Designs
After completing this bootcamp you will:
✓ Have learned from one decade of experience working with leading car brands.
✓ Have received unique insights from the top design experts in the automotive industry.
✓ Have clarity on which design path to follow that is aligned with your strengths and goals.
✓ Have all the skills and knowledge you need to be a top applicant for automotive UX/HMI jobs.
✓ Have the right templates and assets to constantly and repeatedly stand out in a sea of applications.
✓ Have complete confidence in your abilities to be a successful UX/UI designer in the automotive industry.
✓ Know exactly what it takes to get your work acknowledged by industry peers and win prestigious design awards.
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On-demand learning on your own schedule
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Ongoing support for short questions
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For VIP members:
4 individual 1:1 mentoring sessions

Full Course Access

436 EUR → 349 EUR

One-time purchase
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Limited time launch discount.
✓ Lifetime access to all 6 modules
✓ 5+ hours of in-depth video material
✓ Bonus lessons led by guest industry experts
✓ Tried and tested CV template with >80% positive response rate
✓ Impactful portfolio templates with example cases (small & large)
✓ Authentic and effective cover letter template for your applications
✓ Complete LinkedIn profile overhaul & content creation framework
✓ Lifetime access to the expanding automotive HMI benchmark board
✓ Lifetime access to the roster of 150+ actively hiring automotive companies

Full Course Access + VIP Membership

1186 EUR → 949 EUR

One-time purchase
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Limited time launch discount.
✓ Everything included in the Full Course Access
+ 4 individual 1:1 mentoring call sessions with Felice
+ Lifetime access to peer community of successful designers
+ Lifetime access to the exclusive automotive UX/HMI job board

Full course curriculum

Module 01: UX in the Automotive Industry
In this module, we will take a look at the current state of automotive UX/HMI and how the future of the industry looks like.
Lesson 01: Welcome & introduction
Lesson 02: How the auto industry really works
Lesson 03: Industry trends & future developments
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Module 02: Core UX/HMI Foundations
In this module, we will lay the technical foundation for UX/HMI design in the automotive industry.
Lesson 01: Automotive UX maturity compared to “regular” UX
Lesson 02: Design principles for automotive UX/HMI design
Lesson 03: Regulations and requirements for automotive UX/HMI design
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Module 03: Designing a Complete Automotive HMI
In this module, we will together design and prototype a complete end-to-end automotive HMI project including instrument cluster and infotainment system.
Lesson 01: The (free) tools you need
Lesson 02: Iterative design cycle
Lesson 03: Understanding the design brief
Lesson 04: Research for UX/HMI
Lesson 05: Create wireframes
Lesson 06: Early testing & AI use cases
Lesson 07: Building a design system
Lesson 08: High-fidelity interface design for HMI
Lesson 09: Techniques for advanced HMI prototypes
Bonus Lesson 10: Set your HMI in motion
Bonus Lesson 11: Create a mockup teaser of your HMI
Bonus Lesson 12: Use 3D & virtual reality for testing
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Module 04: Choosing Your Path
In this module, you will take a look at the different paths for designers in the automotive industry and define which one is the right one for you.
Lesson 01: The different designer roles in automotive
Lesson 02: Define your starting point
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Module 05: Getting a Job in Automotive
In this module, we will get you ready to apply for jobs in the automotive industry and stand out as an applicant.
Lesson 01: Create a CV that gets you through the door
Lesson 02: Create a compelling portfolio
Lesson 03: Craft an exceptional online presence
Lesson 04: Master the application process
Lesson 05: Interview preparation
Lesson 06: Your first tasks after getting the job
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Bonus Module: Guest Expert Lessons
In this bonus module, you are going to get unique insights from some of the best and most experienced UX/HMI Designers in the automotive industry.
Carsten Gerdes-Götz: Typography in HMI design
John LePore: HMI design for high-performance vehicles
Damini Kokardekar: Designing for 2-wheeler HMI
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FAQs

How long does it take to complete the bootcamp?
The total video material is around 5 hours long. Depending on your skills, it will take an additional 5 hours to complete the case study that's included in the course.
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What additional value does the VIP membership have?
On top of full access to the course, the VIP membership also includes 4 individual 1:1 mentoring sessions with Felice to answer question you might have and guide you in your specific journey and goals.
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Are technical design skills covered in this course?
Yes, the main part of this bootcamp is the design of a complete end-to-end automotive HMI. Module 03 covers all aspects of the design process from research to design to prototyping, including tools like Figma, Protopie, Rive, Spline, and Blender.
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What software tools do you use?
The tool-landscape is constantly evolving. While I'm not tied to specific tools, I do have a favourite set of tools that I like to use in every project. All of these tools are also subject of the course:
- Miro for whiteboard collaboration
- Figma for interface designs and basic prototyping
- Protopie for advanced prototyping
- Blender & Unreal Engine for 3D modelling and rendering
- Rive for motion design
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Can I earn a certificate?
Absolutely! After completing the bootcamp you will receive a unique certificate with your name on it to include in your application documents.
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Automotive UX/HMI Bootcamp™

Master your automotive UX/HMI skills and get a job in the automotive industry.
Start Learning
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Made with 🤍 in the automotive capital Stuttgart, Germany.
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